Vārm WS21

We created visual narratives that connect deeply with both the brand’s values and its roots. Daniel, the face of the campaign, embodies the connection and unity with nature through calm and grounding movements, activating sensual, profound and conscious mindfulness. Shooting at Hamburg’s Elbe beach and harbor containers allowed us to blend the natural flow with the urban energy of the city, where the brand is based. The analog aesthetic highlights the raw, timeless feel of their designs, emphasizing the craftsmanship and sustainability behind each piece.

PROJECT

CLIENT

ROLE

Campaign 2021
Winter Season

Vārm

Creative Direction,
Photo- and Videography

milena paeske berlin art director and photographer

Credits

Role
Creative Direction, Photo- and Videography

Year
2021

Client
Vārm

H&M
Lillian Schumacher

Models
Daniel Asamoah
Cèline Kowohl
Moritz Moysig

Design
Pauline Luise Giere

PROJECT

CLIENT

ROLE

IDEA

Campaign Winter Season 2021

Vārm

Creative Direction, Photography & Videography

We created visual narratives that connect deeply with both the brand’s values and its roots. Daniel, the face of the campaign, embodies the connection and unity with nature through calm and grounding movements, activating sensual, profound and conscious mindfulness. Shooting at Hamburg’s Elbe beach and harbor containers allowed us to blend the natural flow with the urban energy of the city, where the brand is based. The analog aesthetic highlights the raw, timeless feel of their designs, emphasizing the craftsmanship and sustainability behind each piece.