Vārm SS22

This campaign embodies the idea that we are a reflection of nature, living in harmony with it rather than against it. Through thoughtful visuals and storytelling, we highlight the seamless connection between humanity and the environment, emphasizing the importance of sustainability and mindful living. Each image serves as a reminder that our actions should mirror the balance and beauty of nature.

PROJECT

CLIENT

ROLE

Campaign 2022
Summer Season

Vārm

Creative Direction,
Photo- and Videography

milena paeske berlin art director and photographer

Credits

Role
Creative Direction, Photo- and Videography

Year
2022

Client
Vārm

H&M
Doreen Assmann

Models
Joelyn
Penelope
Randy

Design
Pauline Luise Giere

PROJECT

CLIENT

ROLE

IDEA

Campaign Summer Season 2022

Vārm

Creative Direction, Photography & Videography

This campaign embodies the idea that we are a reflection of nature, living in harmony with it rather than against it. Through thoughtful visuals and storytelling, we highlight the seamless connection between humanity and the environment, emphasizing the importance of sustainability and mindful living. Each image serves as a reminder that our actions should mirror the balance and beauty of nature.